Thoughts

A guide on marketing to millennials

By 2020 millennials will have a collective spending power of $1.4 trillion. As a consumer powerhouse it is essential for companies to build a meaningful connection with this diverse demographic. Resisting the urge to use mass marketing tactics that proved successful with previous generations. Our guide explores how you can effectively market your products and […]

5 Steps To Digital Transformation Success

56% of CEO’s say digital transformation has increased their profits. It’s heartening to know that organisations who embark on the journey are realising the fruits that digital transformation offers. The executives that sponsor these activities must be smiling as they see productivity increase, costs reduce and the share price tick up. So, with all this […]

Power to the people – how to engage employees through a digital transformation

Digital Transformation is a journey that most large organisations these days are embarking on, but in our opinion without their best assets onboard – frontline employees. Digital Transformation is a top-to-bottom process of rethinking your business and determining the best culture, processes and technology to meet the needs of your customers. It doesn’t happen overnight, […]

Top 10 trends for digital transformation in 2018

We wanted to share this insightful piece written by Daniel Newman on the Top 10 trends for digital transformation in 2018. From our perspective, the ‘ones to watch’ are: Edge computing Wikipedia defines Edge Computing as “pushing the frontier of computing applications, data, and services away from centralized nodes to the logical extremes of a network. […]

Corporate culture in a digital world

A company’s culture is composed of its self-sustaining patterns of behaviour, feeling and thinking – it determines “the way we do things around here.” “the way we do things around here.” – Let that sink in… It’s a rigid response to an ever evolving and increasingly complex world. Mantras like this have caused the extinction […]